I bridge the gap between business and technology.
More than 30 years of experience across retail, e-commerce, IT and digital development – combining strategy, leadership and a strong ability to turn business needs into solutions that work in practice.
Technology creates real value when it works for people and business.
My career has taken me through retail operations, purchasing, marketing, e-commerce, leadership and IT. This has given me a broad understanding of the entire value chain – from day-to-day operations to strategic decisions and the digital solutions needed to support business development.
In recent years, I have worked as Head of IT with responsibility for business-critical systems, digital development, system ownership and major transformation and implementation projects.
I naturally work at the intersection of strategy and execution – identifying needs, setting direction and turning ambitions into concrete initiatives, projects and solutions.
My natural working environment is where leadership, business, users, technology and external partners meet.
Digital transformation driven by business needs.
I advise SMVs on digital transformation, e-commerce, business systems, automation and AI. The starting point is always the company’s needs and processes – and where technology can create better workflows, higher productivity or new business opportunities.
An engagement can range from initial analysis and mapping to strategic direction, solution design, implementation and organisational adoption.
Digital transformation
Mapping processes, systems and digital opportunities and turning them into concrete roadmaps and action plans.
AI & automation
Identifying processes where AI and automation can reduce manual work, improve quality and increase productivity.
E-commerce & product data
Advisory on e-commerce, product data, PIM, omnichannel and the connection between commercial platforms and core business systems.
ERP & systems integration
Business-focused advisory on ERP, Business Central, integrations and information flows between systems – including automation and API-based integration.
From analysis to tangible digital development.
I help companies analyse their digital opportunities and turn them into concrete priorities, solutions and implementation. The starting point is always the organisation’s processes, systems, data and business needs.
Digital strategy
Analysis of processes, systems and digital opportunities, followed by roadmaps and prioritisation of digital initiatives.
ERP & business systems
Analysis of ERP, Business Central and administrative processes with a focus on connecting systems, data and workflows.
E-commerce & PIM
Analysis and development of e-commerce, product data, PIM and omnichannel solutions integrated with the wider system landscape.
Systems integration
Mapping information flows and integrations between ERP, e-commerce, POS, PIM and other business-critical systems.
AI & productivity
Identifying where AI can improve productivity, quality and workflows with a clear focus on tangible business value.
Automation & workflows
Identifying and automating manual processes across systems using workflows, APIs and integration platforms.
Data & BI
Mapping data foundations and identifying opportunities to use data and BI more effectively in decision-making, reporting and business processes.
Systems & data mapping
Creating an overview of critical systems, data, dependencies and information flows as a foundation for further digital development.
Approved advisor in SMV:Digital
I am registered in the SMV:Digital advisor database and approved to provide advisory services within my registered areas of expertise. These include digital transformation, systems and integrations, e-commerce, automation and practical applications of AI.
Strategy.
Business.
Leadership.
Technology.
Execution.
I thrive on complex challenges where the solution requires an understanding of the organisation, people, processes and technology – and where strategic direction needs to be turned into something that works in practice.
Strategic direction
I translate goals and business needs into priorities, roadmaps and concrete digital initiatives.
Business first
I start with the need, the process and the value a solution should create – not with the technology itself.
Leadership
More than 20 years of experience in people leadership, employee development and creating direction, engagement and progress.
Connecting people and technology
I create alignment between leadership, users, IT, vendors and external partners.
From idea to operations
I work across the entire journey – from analysis and solution design to implementation, adoption and continuous development.
30+ years across business, people and technology.
My strength does not come from IT alone. It comes from having worked with business from many different perspectives and with both strategic and operational responsibility.
DAHMIT
Through DAHMIT, I work with advisory, analysis and the development of digital solutions focused on turning AI and automation into tangible business value.
My work starts with business processes and needs and ranges from process analysis and identifying digital opportunities to concept development, solution design, integrations and the implementation of intelligent workflows.
Paw Sko
Responsible for the company’s overall IT landscape, system ownership, digital development and business-critical systems across finance, purchasing, warehouse, stores and e-commerce.
A central part of my responsibility was the development and continuous optimisation of Microsoft Dynamics 365 Business Central as the company’s business-critical ERP platform. I worked closely with users, external Business Central partners and developers to turn business requirements into concrete solutions, integrations and more efficient workflows.
I acted as the link between business and technology – from needs analysis and prioritisation to requirements specification, testing, implementation and continuous development. This covered solutions and processes across ERP, finance, purchasing, warehouse, POS and e-commerce, as well as integrations between the different systems.
The role also included strategic and operational responsibility for roadmaps, prioritisation of development initiatives, investments, project management and vendor management, working closely with executive management and other business functions.
Across my different roles, I have more than 20 years of people management experience, including day-to-day leadership, employee development, prioritisation, well-being and organisational adoption of new processes and solutions.
Retail · Marketing · Purchasing
Experience as a store manager, marketing manager and buyer has given me a practical understanding of operations, customers, employees, assortment management, the value chain and commercial priorities.
This means I do not view digital solutions from an IT perspective alone. I also understand the business reality in which they need to work.
From emerging technology to tangible business value.
I work actively with AI and automation with a strong focus on practical application: Where can technology reduce manual processes, improve quality, increase productivity and create new opportunities for the organisation?
Through DAHMIT, I work hands-on with analysing processes and building AI-supported solutions, particularly within retail and e-commerce. This gives me practical experience across the entire journey from idea and process analysis to integration, workflow and implementation.
AI workflows
Designing workflows where AI becomes an integrated part of real business processes.
Automation
Automating manual workflows across systems, data and business processes.
Integrations
Hands-on work with APIs, webhooks, OpenAI, Make.com and integration between digital platforms.
Business before AI
Focusing on where technology creates real value rather than using AI simply because the technology is new.
My areas of expertise
My profile combines strategy, business understanding, leadership and technology with experience in taking initiatives all the way from decision to implementation.
Strategy & transformation
IT Strategy · Digital Strategy · Roadmaps · Prioritisation · Digital Transformation · Business Development · Organisational Adoption
Leadership
People Management · Employee Development · Management Advisory · Stakeholder Management · Change Management · Cross-functional Collaboration
Business & projects
Project & Programme Management · Process Development · Business Analysis · Requirements Specification · Implementation · Vendor Management
IT & systems
Business Central · Dynamics NAV · ERP · POS · Shopify · Magento · Systems Integration · System Ownership · Power BI
AI & automation
Generative AI · Process Automation · AI Workflows · OpenAI · Make.com · APIs · Webhooks · Cross-system Automation
E-commerce & product data
E-commerce · Online Retail · Omnichannel · Product Data · PIM · Integrations · Digital Customer Journeys · Process Optimisation
Where strategic direction meets operational reality.
Strategy only creates value when it can be translated into clear priorities and action. I therefore prefer working close to both the decisions and the subsequent execution.
This may involve developing a digital roadmap, prioritising investments, modernising the systems landscape or delivering cross-functional transformation projects.
My role is often to create the connection between strategic ambition and operational reality – making sure people, processes and technology move in the same direction.